The 25-year-old dropped his new Schmidt's collaboration, Here + Now, on Wednesday, November 06, and appears in the first ad along with his model wife, who makes a cameo, planting a kiss on her man's cheek.
The "Baby" singer helped design the packaging for the gender-neutral, baking soda-free deodorant, which features buzz words like "Be Kind", "Stress Less", and "Hug More".
"Here + Now is all about living in this moment we've been given and making the most of it," Bieber says. "I try to share that message through my music, my lifestyle and through the partners I choose to collaborate with. Schmidt's is a great brand whose products promote natural self-care, which is something I really believe in: take care of yourself, live your best life, and always be Here + Now."
The new product and ad come a month after Justin and Hailey teamed up for a new Calvin Klein underwear commercial.