Through a post on his social media account, the 'I Don't Care' hitmaker informs his followers that his plant-based scent is called Here Plus Now and is set to hit retailers in the Fall.
- May 22, 2019
AceShowbiz - Justin Bieber is helping fans stay fresh all year round by unveiling plans to launch his own natural deodorant.
The "Sorry" hitmaker has partnered with bosses at body product brand Schmidt's to develop his own scent, called Here + Now, which is set to hit retailers this autumn.
Posting a topless photo of himself with his arms outstretched on Instagram, Bieber writes: "Ready for Here + Now... new collab (sic) coming this Fall with @schmidtsnaturals."
The deodorant will be made with all plant-based ingredients, making it completely vegan, with a label designed by the singer himself.
According to Schmidt's CEO and co-founder, Michael Cammarata, the name of the product is a nod to Bieber's newfound approach to mental health, serving as a reminder to appreciate every moment.
"It's more than just a deodorant; it's a lifestyle and a connection to those around you," Cammarata tells People.com.
"It's about the small, but intentional choices we make every day that help us to lead happier and healthier lives, mentally and physically."
Bieber has become more open about his struggles with depression in recent months, and earlier this year he announced he would be taking a step back from the spotlight to focus on his family and mental health.
