AceShowbiz - Contrary to its title, the music video for DJ Mustard and Migos' collaboration "Pure Water" is far from the word pure. Making its way out on Thursday, March 7, the visuals sees the collaborators getting involved in a massive paint fight while delivering the bars to the song.
All of them are sporting an all-white ensemble in the Collin Tiley-directed clip. While paint splatters everywhere and dancers slide on the paint-filled floor, the four remain pristine in white. "Ten bad b****s and they after me/ One bad b***h look like a masterpiece," Offset and Quavo rhyme together, before Takeoff joins in another verse, "Hit the store to get some Backwoods and left the Wraith tunnin'/ F**k it/ Lookin' like they plottin', but already on it."
The video also features the Migos members' individual scenes, with Quavo rapping in a super long jacket as Mustard stands on a forklift. Meanwhile, Offset stands on a dirty boat and Takeoff performs in front of a retro fire truck. Mustard's young son also steals the attention with his impressive dance moves towards the end of the music video.
"Pure Water" marks Migos and Mustard's first collaboration. Talking about the song on the Apple Music radio, the "Boo'd Up" producer revealed that the beat had always been intended for the Atlanta trio. "At first it was just a song me and Quavo came up with, and then I was like, 'No, I gotta get the whole gang on here.' We worked our way to get everybody on there and it was... I knew what it was when I first heard it though," he said, comparing their collaboration to a "house party."
"This is my first time working with Offset and Takeoff. Me and Quavo got an ongoing relationship 'cause we did the song 'Want Her' a long time ago. Now with this song, it was easier," he continued. "I feel like everybody grown, even myself. With me and Quavo, it was just tag teaming, getting everybody involved, but once it came together, it was like a match made in heaven type thing."