The "Keeping up with the Kardashians" star took to Twitter on Friday, January 04 to retweet a post by Lovato, in which the singer directed fans to her Instagram page and attacked bosses at the social media site for publishing offensive "fat shaming" ads promoting Game of Sultans.
"Just called out Instagram and some bulls**t game on my insta stories... go check it out," Lovato tweeted alongside the link. "Always speak up for what you believe in!".
Just called out Instagram and some bullshit game on my insta stories.. go check it out. Always speak up for what you believe in!— Demi Lovato (@ddlovato) January 4, 2019
The "Confident" hitmaker, who has been open about her eating disorder struggles in the past, was infuriated after spotting the promo for Game of Sultans, which features side-by-side animations of two girls with contrasting body types. The ad encouraged gamers to make their character's "obese" daughter slim down to look more like their friend's "pretty" girl.
"Why is this fat shaming bulls**t on my feed? So many things wrong with this ad," Demi fumed in a series of posts on her Instagram Story timeline. "You can be 'pretty' at any weight."
In addition to sharing Lovato's post, Kardashian added applause emojis to show her support for the 26-year-old, prompting fans to point out that Kim herself has promoted controversial diet supplements.
👏🏼👏🏼👏🏼 https://t.co/6RbeL2oNLr— Kim Kardashian West (@KimKardashian) January 4, 2019
Several commenters noted that on Thursday, January 03, the 38-year-old appeared in an ad for weight loss teas from FlatTummyCo. As part of the paid partnership, the brunette beauty showed off her toned tummy and noted the beverage had helped her shed the holiday pounds.
"These meal replacement shakes are so good and they're helping me get my tummy back to flat. I'm already feeling amazing and I'm so excited for the next few weeks," she captioned the photo. "Because they're all about getting women back on track...".
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#ad You guys all know I looove @flattummyco shakes. I've just restarted them (it's Day 2 today) and I’m already feeling so good. We had a huuuuge Christmas this year and between that, New Years and everything inbetween… I felt like it was impossible to fit in my regular work outs and eat healthy. But this program is giving me a kick in the right direction that I need. These meal replacement shakes are so good and they're helping me get my tummy back to flat. I’m already feeling amazing and I’m so excited for the next few weeks. Because they’re all about getting women back on track… they’ve got a 20% off sale going on right now, so if you want to start 2019 off right… trust me, you’re going to want to check them out. PS. I’m doing the chocolate program🍫
"Didn't you post an ad for Flat Tummies, like, yesterday?," one user retorted.
Didn’t you post an ad for Flat Tummies, like, yesterday?— Nasos 🧠🕷 (@KeshasSpaceship) January 4, 2019
Others posted tweets referencing an ad she appeared in for the brand in May (2018), in which she posed seductively with appetite suppressing lollipops.
Oh the irony! You promote appetite suppressant lollipops, teas and shakes for weight loss all of which are unhealthy and potentially dangerous solutions. Are you that desperate for attention that you aren't even aware of your own hypocrisy?— Amra 👑 (@Amra_88) January 4, 2019
Another commenter shared: "Oh the irony! You promote appetite suppressant lollipops, teas and shakes for weight loss all of which are unhealthy and potentially dangerous solutions. Are you that desperate for attention that you aren't even aware of your own hypocrisy?".