AceShowbiz - "Rick and Morty" fans may be able to heave a sigh of relief as McDonald's responded to their complaints. After getting a lot of protests on social media, not only the company apologized for its mistake, but it also said that it would bring back the Szechuan Sauce in winter.
McDonald's posted on its official Twitter account on Saturday, October 7, "The best fans in the multiverse showed us what they got today. We hear you & we're sorry not everyone could get some super-limited Szechuan."
The best fans in the multiverse showed us what they got today. We hear you & we're sorry not everyone could get some super-limited Szechuan.— McDonald's (@McDonalds) 7 Oktober 2017
It stated in a following tweet, "Szechuan Sauce is coming back once again this winter. And instead of being one-day-only and limited to select restaurants, we're bringing more -- a lot more -- so that any fan who's willing to do whatever it takes for Szechuan Sauce will only have to ask for it at a nearby McDonald's." It also added, "We want to make this right. You're some of the best fans in this, or any, dimension... and we plan to deliver on that promise as soon as possible. Stay tuned."
— McDonald's (@McDonalds) 8 Oktober 2017
This turn of events happened after "Rick and Morty" season 3 debuted on April 1 on Cartoon Network. In the episode, Rick goes to McDonald's and orders McNuggets with Szechuan sauce. He remarks, "In 1998, they have this promotion for the Disney's film 'Mulan' where they created a new sauce for the McNuggets called Szechuan sauce, and it's delicious. But they got rid of it and now it's gone."
After the episode, fans of the show demanded McDonald's to bring the sauce back, and the chain compelled. The company announced beforehand that the quantity of the sauce would be very limited. However, it didn't anticipate that the return of the sauce would bring so many people, and the one-day-only event turned into chaos as the hungry fans scrambled to get the sauce, leading to the backlash against McDonald's.
Jason Brown, founder of public relations firm PublicCity PR in Southfield, commented, "It's not a total fail. It got a lot of publicity. In my world, there's no such thing as bad press. But someone underestimated the popularity of the product and the TV show that helped bring it back."