The one-minute clip only features the first verse of the song and real footage of SWAT raid on the hip-hop artist's studio in Sheltuh.
- May 2, 2017
AceShowbiz -
A few weeks ago, J. Cole's HBO "J. Cole: 4 Your Eyez Only" documentary film was aired. Featuring the footage of SWAT team raiding Cole's Sheltuh studio, the film is about how everyday people deal with bigotry and oppression. The same footage is apparently used again for a brand new video for Cole's song "Neighbors".
The video sees more than ten armed SWAT team raiding Cole's studio in North Carolina. They break down a door and tamper with cameras around the house. "I guess the neighbors think I'm sellin' dope, sellin' dope," Cole sings on "Neighbors" intro.
The track itself was inspired by Cole's raid incident in March 2016. It began when Cole's neighbors suspected him and his crew for selling drugs. A major investigation was done and it led to the raid. It turned out the SWAT team didn't find anything in the studio, and Cole wasn't even there when it happened. The hip-hop star was in Austin for SXSW Music Festival.
Elite, the song's producer, previously told Complex, "One of the neighbors told the police we were growing weed or selling drugs out of this house. And there was a huge investigation, like a million-dollar investigation. They flew helicopters over, sent an entire SWAT team armed with weapons, broke down the door and searched the whole house."
