The Patrick Daughters-directed video aired during the 2016 Bilboard Music Awards shortly after Adele won the Top Billboard 200 Album Award for the song's parent album, '25'.
- May 23, 2016
AceShowbiz - As promised, Adele premiered her newest music video during the 2016 Billboard Music Awards. The official visuals for "Send My Love (To Your New Lover)" aired shortly after she won the Top Billboard 200 Album Award for the song's parent album, the massively successful "25".
Shot in London by director Patrick Daughters, the clip is pretty simple. It opens with Adele performing the upbeat tune while wearing a floor-length flowery dress and standing still against a black backdrop. Later, she's seen dancing around in a string of shots that play on top of each other.
"Send My Love" is Adele's third single off "25", following "When We Were Young" and "Hello". The latter was one of the biggest hits of 2015, spending a total of nine weeks at No. 1 on Billboard Hot 100 and breaking a Vevo record for its Xavier Dolan-directed music video.
Speaking of "Send My Love" in a recent interview, Adele said that the song was about an ex who also inspired break-up tunes on her previous album, "21". "This is my f**k you song," she explained. "It sounds obvious, but I think you only learn to love again when you fall in love again. I'm in that place. My love is deep and true with my man, and that puts me in a position where I can finally reach out a hand to the ex. Let him know I'm over it."
