Directed by Cameron Buddy, the sexy video highlighting girl power was debuted during the 2015 Kids' Choice Awards over the weekend.
- March 30, 2015
AceShowbiz -
Fifth Harmony's new music video is all about girl power. The group premiered on Saturday, March 28 the sexy "Worth It" visuals that offers glimpses at the five ladies as powerful bosses who rule a workplace dominated by men.
The girls play around with the dudes and make them work harder. At one point, Dinah Jane Hansen even pushes a dapper suit-clad man with her high heels. In one scene, she and the other 5H members sing and dance in front of a huge stock market ticker featuring lines like "Women in Power" and "Feminism Is Sexy" scrolling across it.
"Worth It" features rap verse from Kid Ink and appears on Fifth Harmony's debut album "Reflection" which was released last month. The song's accompanying video, also including a cameo from the rapper, was directed by Cameron Buddy and debuted during the 2015 Kids' Choice Awards where the five-piece took home the Favorite New Artist Award.