Paltrow calls Gersh, who is a former CEO and president of Martha Stewart Living Omnimedia, a 'visionary leader' in a statement announcing her new position.
- October 7, 2014
AceShowbiz -
Goop, a lifestyle blog and e-commerce business founded by Gwyneth Paltrow in 2008, has announced its new CEO. On Monday, October 6, the company revealed that Lisa Gersh, a former CEO and president of Martha Stewart Living Omnimedia and NBCUniversal, would replace Sebastian Bishop who left in April.
"Lisa is a visionary leader with unparalleled creativity and savvy," the "Shakespeare in Love" actress said in a statement. "She's the perfect person to build on the momentum we have already created at goop and to diversify our opportunities to bring goop's positive energy directly to consumers in what they read, what they try, what they buy and how they live."
Gersh also shared her excitement to join the company. "As a fan since its launch, I've admired the inimitable voice and style Gwyneth has infused into Goop, and the business she's built. It's rare to work with such an inspired founder and a digitally native company, a brand that thinks digitally from an organic point-of-view and successfully fuses content and revenue-generating retail," she said. "I'm incredibly excited to work with Gwyneth and the goop team to play a role in this next stage."
With her position as CEO, Gersh will collaborate with Stella McCartney and Diane von Furstenberg among others. Goop will also build their advertising team and launch its own label in the near future.
