'American Horror Story: Coven' Debut Posts Biggest Audience for the Franchise

The premiere episode for the third installment of FX's anthology series drew 5.5 million viewers, up 44 percent from 'Asylum'.

October 11, 2013

AceShowbiz -

"American Horror Story: Coven" premiere bewitched television audience on Wednesday, October 9. The season opener for the third installment of the Ryan Murphy-created series broke record for the franchise, with 5.5 million total viewers, according to Nielsen.

It was up 44|percent| compared to the premiere of "American Horror Story: Asylum," which drew 3.8 million last year. In the adults 18-49 demo, the "Coven" premiere delivered a 3.0 rating, up 39|percent| from last year and topping all broadcast competition in primetime that night, except ABC's "Modern Family".

The number establishes the "Coven" premiere as the most-watched episode in the franchise history. It will likely rank as the most-watched program in FX history when live+7 data becomes available.

Editors' Pick

When two later encore runs are combined, "Coven" delivered 7.78 million total viewers and 5.36 million adults 18-49 for the night.

"American Horror Story" 3.02 preview:

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