AceShowbiz -

Film director, writer, producer, and actor Eli Roth is the new spokesmodel for PETA's brand new anti-violence advertising campaign. In addition to directing and starring in an anti-violence TV PSA for the animal rights organization, he also poses for an anti-violence print ad that sees him posing with an animatronic boa.

No stranger to violence on screen, the actor however reminds people that the violence in his movies is fake, while at the same time reminds them that violence against animals is real and should be avoided. "While violence in the movies is make-believe, sadly, violence against animals is all too real. [L]et's leave the violence where it belongs: on the screen," he is quoted as saying in the PSA.

Interviewed by PETA about his involvement in the particular cause, Eli says "I have been ... forever linked with violence in movies, and that's OK, 'cause to me it was always make-believe. And I always thought, no matter what I am doing on a movie set, there is nothing worse than what's going on in the real world. I mean, people do horrible things to animals."

"I thought that in my case in particular, my link to violence in movies could be really helpful with this campaign," he continues. "People see me and they expect, OK, something is going to happen, someone's going to get beheaded ... I wanted to use that attention that I get with violence in movies to draw attention to the problem of violence against animals." Further information about the actor's anti-violence PSA can be seen on PETA, while the PSA itself is available for peek below.

Aside from the cause, Eli also shares with PETA few words about his upcoming sci-fi action film titled "Endangered Species". He says, "I am keeping the details under wraps, but let me just say that PETA supporters will certainly enjoy it." Some of Eli's well known films include "Cabin Fever", "Hostel", and "Hostel: Part II".