Music Artists Taking Part in Pepsi's Global Re-Branding Efforts

Celebrity

Pharrell Williams has agreed to put his design skills to design a new version of the Pepsi can as part of a new promotion by the soft drink company.

April 9, 2007

AceShowbiz -

A recording artist and music producer, Pharrell Williams is invading the world of soft drink, agreed to design a new version of the Pepsi can as part of a new promotion by the soft drink company.

The rapper-songwriter along with fellow music stars, Big & Rich and The All-American Rejects, have created three new designs that will be in market in the coming months. The three cans will feature a website address that will take fans to exclusive footage of the artists and will offer information on their new projects.

Greater than all, the soft drink company also launches a "Design Our Pepsi Can" contest. Inviting consumers to submit designs and artwork that may be featured of cans of its cola, Pepsi is offering $10,000 prize to the winner who will see his/her artwork displayed on 500 million Pepsi cans across the nation.

Editors' Pick

You guys can go online to DesignOurPepsiCan.com to join the contest. Good luck.

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