"300" Scores New Opening Record at IMAX

300 picture

Box office champ "300" also made glorious run in IMAX theaters, setting an opening weekend record of $3.6 million gathered from 62 IMAX screens.
In the middle of its success to top the weekend box office in its debut, "300" gloriously turns out to set an opening weekend record for an IMAX Hollywood simultaneous release as it got screened in 62 domestic IMAX theaters.

IMAX Corporation and Warner Bros. Pictures announced on March 13, 2007 that the epic feature satisfyingly gathered $3.6 million in total so far, pulling an amazing amount of $58,000 per screen average to make a new record for a Hollywood IMAX title

"We are beyond excited about the way moviegoers are responding to this incredible film," Warner Bros.' President of Domestic Distribution Dan Fellman commented. "The IMAX ExperienceŽ offers audiences an ultra-exciting way to take in the thrills of the battle of Thermopylae, and we look forward to more crowds filling theatres in the coming weeks."

Sharing the excitement were IMAX Co-Chairmen Richard L. Gelfond and Co-CEOs Bradley J. Wechsler who both viewed that "'300's' initial box office performance demonstrates that visually stunning and exciting films continue to draw commercial audiences to IMAX theatres" while hoping the flick "continues to be a significant draw for the IMAX theatre network in the months ahead."

On the other hand, the bloody soaked tale, however, ignited angry response from Iranians who perceived it as an insult to their ancient culture besides provoking animosity against their country. Cultural adviser to Iranian President Mahmoud Ahmadinejad Javad Shamghadri even remarked that the United States tries to "humiliate" Iran in order to reverse historical reality and "compensate for its wrongdoings in order to provoke American soldiers and warmongers" against Iran.

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