Ataska Mercado, born Atascha Chloe Mercado on February 2, 2002, is a multifaceted Filipino actress, host, singer, and songwriter who has earned the industry title "Vivamax Princess." Her journey in the entertainment industry began at a remarkably young age, showcasing a diverse range of talents that have made her one of the most recognizable young stars in the Philippines. She first stepped into the public eye not through acting or singing, but through pageantry, when she was crowned as Lil' Earth Angel-Eco Tourism during the Miss Lil' Earth Angels 2009 competition, held as part of the larger Miss Philippines Earth 2009 pageant.

Mercado's early exposure to performance came through theater, where she honed her craft in classic productions such as The Wizard of Oz, Peter Pan, and Annie, in which she played the role of Pepper. Her vocal abilities gained national attention when she joined the second season of The Voice Kids Philippines, successfully turning three chairs during her blind audition, a pivotal moment that introduced her to a wider audience. This appearance on the popular singing competition solidified her status as a promising young talent and opened doors to further opportunities in the entertainment industry.

As she matured, Mercado transitioned into acting and became a prominent figure on the Vivamax streaming platform, starring in a series of films and series that earned her the "Vivamax Princess" moniker. Her work on the platform has been central to her career, establishing her as a leading lady in the digital film space. Beyond her individual pursuits, she is also a member of the girl group SNTA, which is managed by Viva Artists Agency, showcasing her versatility as a performer in a group setting. In addition to her entertainment career, Mercado has taken on advocacy work, serving as a Pasig River Rehabilitation Commission Ambassador from 2018 onward, highlighting her commitment to environmental causes.

Mercado's influence continues to grow, evidenced by her recognition as PH Beauties' (PHB) number one on their "100 Hottest Women of 2025" list, a testament to her widespread appeal and public admiration. Balancing her roles as an actress, singer, host, and songwriter, Ataska Mercado remains a dynamic force in the Philippine entertainment landscape, consistently expanding her repertoire and solidifying her place as a versatile and enduring celebrity.