"I'm a Celebrity...Get Me Out of Here!" is the ultimate Swiss Family Robinson, as ten celebrities are dropped into the heart of the jungle to face fun and comedic challenges designed to test their survival skills. America is the puppet master, controlling their favorite celebrities by putting them into challenges and tasks to win food, supplies and luxury items. In each episode, friendships will be tested, hilarity will ensue and viewers will decide which celebrities stay or go. The last remaining star will be crowned King or Queen of the Jungle, winning a substantial cash prize for their favorite charity. The participating celebrities will be announced at a later date.