AceShowbiz - Carolina Lightcap, a former executive at Disney Channels Worldwide and Discovery Latin America/U.S. Hispanic, has joined forces with three industry veterans to establish ShowUp Studios. This new venture will focus on creating content specifically tailored for Gen Z audiences on platforms like YouTube and TikTok.

Carolina Lightcap currently leads LightCubed Media and brings extensive experience from her previous leadership roles, including serving as President of Disney Channels Worldwide and Chief Content Officer at Discovery Latin America/U.S. Hispanic. For the launch of ShowUp Studios, she has partnered with Mariano Chihade, Demián Falestchi, and Federico Lauría, combining their expertise to build a studio aimed at the digital-native generation.

The company has recently kicked off a pre-seed funding round to support its development and growth. In the latter half of this year, ShowUp Studios plans to conduct upfront presentations where it will showcase its intellectual property to advertisers. These presentations are intended to secure partnerships and funding before the studio moves into full production on its content slate.

The focus on platforms like YouTube and TikTok highlights ShowUp Studios' commitment to engaging younger viewers with original programming that resonates on social media channels where Gen Z spends significant time. This new content initiative reflects a growing industry trend towards digital-first, youth-oriented media production backed by experienced executives.