AceShowbiz - Music executive Scott Borchetta is expanding his newly launched management division, Borchetta Entertainment Group (B.E.G.), by signing the country music group Band Perry. This addition marks the latest milestone for Borchetta as he builds a diverse roster of artists under the B.E.G. umbrella.

The signing of The Band Perry was facilitated by Shelby Marvel, a seasoned music executive who is joining the B.E.G. management team as part of the agreement. Marvel, formerly associated with Make Wake Artists, is bringing additional talent to B.E.G., including artists Trey Pendley and Kendell Marvel. Borchetta had introduced Borchetta Entertainment Group just last month, announcing its flagship artist, Carly Pearce.

The Band Perry—comprised of Kimberly Perry and Johnny Costello—is also signed to Nashville Harbor Records & Entertainment. Recently, the group released their first new song in nearly a decade, titled "Psychological," signaling a fresh chapter in their musical journey.

Speaking about the collaboration, Scott Borchetta expressed enthusiasm for the renewed partnership, stating, "Kimberly and I have had so many incredible successes in the past, and as we've both entered this new season, we're finding we're more aligned than ever." He praised Kimberly Perry as one of the greatest live frontwomen and highlighted her clear musical vision. Borchetta anticipates this to be a transformative era for The Band Perry.

Responding to the announcement, Kimberly Perry shared her excitement about the renewed alliance, noting, "There are very few people who truly see your vision and fight for it the way Scott has always fought for mine." She reflected on the temporary separation between them, emphasizing how it reinforced the rarity of such unwavering support. She added that she is passionate about embarking on this "second chapter" with Borchetta and is proud of the foundation they have built together so far, expressing great anticipation for what lies ahead.

Shelby Marvel emphasized the alignment of values that led to the partnership with Borchetta and his team, stating it is rooted in believing in artists, dedication, and building lasting careers. Marvel remarked that stepping into this new phase with The Band Perry alongside someone who has been supportive since the beginning adds significant meaning to the endeavor. She is also proud to introduce Trey Pendley and Kendell Marvel into the expanding Borchetta Entertainment Group family.

With this expansion, Scott Borchetta continues to solidify B.E.G. as a formidable management presence in the music industry. The addition of The Band Perry and other artists underlines the company’s commitment to artist development and long-term career growth.

As the team prepares for the next phase of The Band Perry’s career, fans and industry watchers alike can expect new music and exciting developments from one of country music’s most recognized acts, supported by a management group dedicated to fostering artist success.