Snoop Dogg's new single "Stop Counting My Poccets" drops with a cinematic video. A gritty short film previews his '10 Til' Midnight' album, out April 2026.
- March 27, 2026
AceShowbiz - Snoop Dogg recently unveiled his latest single, Stop Counting My Poccets, produced by Nottz. This track is a part of his upcoming album, 10 Til' Midnight, which is scheduled for release on April 10, 2026.
The single debuted alongside a compelling music video directed by Luis De Pena and Yaslynn Rivera. The video pays tribute to iconic West Coast gangster films, capturing a gritty and authentic vibe that complements the song’s themes. This visual is part of a larger short film that provides a cinematic representation of the album’s narrative.
Filmed predominantly in black and white, the short film includes appearances by West Coast rappers Ray Vaughn, G Perico, Hitta J3, and BLK ODYSSY. The story follows two brothers, Ru Little and Do Wrong, both portrayed by Snoop Dogg. These characters embody different backgrounds and choices as they engage in a high-stakes heist that ultimately goes awry. The Stop Counting My Poccets video spotlights one of these brothers, adding depth to the overarching narrative.
10 Til' Midnight boasts an impressive lineup of collaborators, featuring contributions from Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana. The production credits include heavyweight names such as Swizz Beatz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop Dogg himself, promising a diverse and rich sonic experience.
This project continues to highlight Snoop Dogg’s enduring influence in hip-hop, blending storytelling with authentic West Coast aesthetics both sonically and visually. Fans can anticipate the full album release next month to experience the complete artistic vision.
