AceShowbiz - Alex Flores has been named the head of Double P Publishing and the president of Prajin Publishing, marking a significant leadership move within the Latin music publishing landscape. Alongside this announcement, Teresa Romo has been appointed as the first-ever vice president of the company.

In her new position, Flores will be responsible for overseeing the creative, administrative, and strategic operations of both Double P Publishing and Prajin Publishing. Her leadership will extend to driving songwriter development, expanding the music catalog, and cultivating global partnerships. Meanwhile, Romo is set to contribute her specialized expertise in música Mexicana to bolster the company’s executive team and cultural reach.

Together, Flores and Romo will work closely with writers and producers, ensuring that the company remains committed to artist-first development and fostering a lasting cultural impact within the Latin music industry.

"Alex is a powerhouse executive with unmatched experience and vision," said George Prajin, CEO and founder of Prajin Parlay and co-founder of Double P. "Her leadership and creative background will help us continue to elevate Latin music on a global scale, while nurturing the next generation of writers and producers."

Flores expressed enthusiasm about joining the company, stating, "It's an honor to join Double P/Prajin Publishing at such an exciting time for Latin music. George has built a culture rooted in authenticity and artist empowerment, and I'm thrilled to collaborate with this incredible team to further amplify music and its creators on a global stage."

Before stepping into this dual leadership role, Flores held several senior positions across the entertainment industry, including executive vice president of music at Hello Sunshine/Candle Studios, senior vice president of creative worldwide at BMI, and leadership roles at BMG, Walt Disney Studios, and Universal Pictures. Romo brings a wealth of experience from senior leadership roles at Kobalt, BMI, Universal Music Latin, Warner Music Group, and NBCUniversal/Telemundo.

Reporting directly to Prajin, Flores will lead the company’s strategic vision, with Romo representing the first major executive hire under her guidance. This move signals a strong commitment to strengthening the company's influence and expanding the reach of Latin music on a global platform.

As Double P Publishing and Prajin Publishing continue to grow, these appointments are expected to drive further innovation in artist development and global collaborations, positioning the companies at the forefront of the evolving Latin music scene.