AceShowbiz - The electrifying halftime show at Super Bowl LX, held at Levi's Stadium in Santa Clara, California, has generated massive streaming and sales surges for multiple artists. Leading the charge was Bad Bunny, whose performance captivated audiences and sent his music numbers soaring the day after the event.

Bad Bunny, who recently clinched the Grammy for Album of the Year, showcased his Billboard 200-topping album Debí Tirar Más Fotos during his set. His performance also included earlier fan favorites like “Monaco” and “Tití Me Preguntó.” Apple Music released his entire halftime show as a 13-minute track, packaged alongside live recordings from pregame acts Coco Jones, Charlie Puth, and Brandi Carlile. This release fueled Bad Bunny's catalog to amass an impressive 98 million official on-demand streams in the U.S. on February 9, narrowly missing his record for the biggest streaming day ever.

The audio of Bad Bunny's halftime performance alone attracted 285,000 official on-demand streams and sold 858 digital downloads in the U.S. on the day following the Super Bowl. His iconic “Benito Bowl” moment proved to be a major driver of music consumption.

The halftime show also featured special guest appearances from Lady Gaga and Ricky Martin, both of whom experienced notable boosts in their streaming metrics. Lady Gaga delivered a salsa-infused version of “Die with a Smile,” a song originally a Billboard Hot 100-topping duet by Bruno Mars. Between February 8 and 9, the track garnered 2.46 million official on-demand U.S. streams, marking a 17% increase compared to the previous week. Additionally, digital downloads for the song surged 165%, with 1,240 copies sold during that period.

Ricky Martin, a Latin music icon from the ’90s known for his crossover hits, also enjoyed streaming uplifts thanks to his participation. Though exact figures for Martin’s catalog gains were not disclosed, his appearance reinforced his enduring influence in the Latin pop genre.

The Super Bowl’s impact transcended just the halftime headliners. The entire musical lineup, including pregame performers, saw heightened interest from fans. This phenomenon reflects how major live events like the Super Bowl can dramatically amplify artists’ reach and commercial success in today’s digital music landscape.

As streaming platforms continue to dominate music consumption, the Super Bowl remains a powerful catalyst for artists’ exposure and revenue growth. With Bad Bunny leading the charge and fellow stars like Lady Gaga and Ricky Martin riding the wave, the event’s influence on music sales and streaming shows no signs of slowing down.