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Kanye West Launches Into New Rant at Adidas Following His Instagram Return
Associated Press
Celebrity

Known for his outspoken nature, Kanye West has taken aim at Adidas in a new lengthy Instagram rant, alleging that the brand is still benefiting from his Yeezy brand despite cutting ties with him.

AceShowbiz - Kanye West has never been one to shy away from expressing his opinions, no matter how controversial they may be. His latest Instagram rant targeting Adidas provides a detailed look into his frustrations and accusations, aiming to clarify his side of their contentious partnership.

Kanye is known for his unfiltered candor, and his latest Instagram rant about Adidas only adds more fuel to the fire of their highly publicized fallout. The rapper and the renowned sportswear brand had a tumultuous relationship over the years, marked by their collaboration on iconic Yeezy designs and subsequent disagreements.

Just recently, Kanye took to Instagram to air his grievances, accusing Adidas of continuing to profit off the Yeezy brand despite their severed ties. He began his post, "When you google Yeezy.com the adidas site comes before the Yeezy site. Members at adidas stop doing this. Stop doing your moves to hold me back. Our partnership is done."

His displeasure with the brand's tactics is palpable throughout his detailed statement. Kanye further accused Adidas of freezing his accounts to cripple his financial status.

"You're a 60 billion dollar company that froze my accounts Now I'm back on my feet (no pun intended) and I'm not going to stand for this (no pun again)," he lamented, adding that his financial come-up was a testament to his resilience and independence.

He also took aim at Adidas for supposedly stealing his designs and for the alleged betrayal by designer Jerry Lorenzo, "I had major issues with adidas because of design theft and oppression before 'the tweet.' side note yall know Jerry was corny and disloyal for doing work with adidas after the way they handled things."

The most scathing part of Kanye's critique lies in his assertion that Adidas only aimed to use him for their benefit, "They never wanted to truly work for the king. They wanted to use the king. Get paid more than they would get paid anywhere else, be yes man and be happy for any time I didn't accomplish what 'we' were working towards."

Despite Adidas CEO Bjorn Gulden's statements that the West-related "drama" is a thing of the past and the remaining Yeezy stock will be sold by 2025, it's clear that West's grievances remain unresolved.

Yet, the rapper is already looking ahead, hinting at new Yeezy designs that he claims to have worked on for the past two years, "It's Yeezy for the people. Everything else was in the way."

"The Yeezy.com site made $100 million last year and that was with it only being up for 6 months. I took the site down for 6th months to get control over my Shopify accounts," West proudly announced, emphasizing his entrepreneurial spirit and drive.

Only time will tell how this relationship will play out, but one thing is clear: Kanye West is determined to steer his Yeezy empire on his terms, unencumbered by past partnerships.

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