AceShowbiz - Jools Lebron is on the brink of losing her rights to "Very Demure, Very Mindful" catchphrase. The TikToker, who popularized the phrase with her viral video titled "How to be demure at work," can't help feeling sad after someone else filed a trademark for the popular phrase first.

In a since-deleted video posted on her TikTok page, the Internet celebrity bawled her eyes out as she expressed her feeling. "I've just invested so much money and time into this," she tearfully said. "And I feel like I did it wrong. I feel like I didn't try hard enough."

Jools said she hoped to make some money from the viral trend to help her family and fund her transition. "I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball," she shared. "Like, I feel like I f**ked up and someone else has it now. I don't even know what I could've done better because I didn't have the resources."

She additionally wrote over the clip, "When you didn't trademark fast enough."

TMZ previously reported that a person from Washington state named Jefferson Bates applied for the trademark. As per court documents obtained by the site, it listed the reason for trademarking as an intent to market, advertise and promote.

Jools has since received support from many people, with one explaining, "Trademarks take time... months to be officially registered and approved. The original creator can still file and contest the other trademark that was filed. There is still time and the usage on social media is proof that she was the original creator. Go get what is yours!!!"

"Oh no! Thats so unfortunate," another commented. "You brought fun to learning words again babes and your light won't go away. Something big is coming." A third sympathized with Jools, "I know it seems like it's not a big deal but it was their content that made the phrase popular. That was shady and underhanded."

"We will NOT be buying any merch from anyone that isnt you love," someone is ready to boycott any merchandise launched by the person who filed the trademark. Another similarly declared, "About to boycott any merch I see with 'Demure' on it since the proceeds aren't going to Jools."

"I really hope Jools can challenge the trademark process!!!! They deserve to be able to sell merch! They made the word go viral. Period," someone wrote, while one other penned, "Nah this is soo unfair. She literally popularized this term..."

Slamming Jefferson, who is accused of similar alleged wrongdoings in the past, a social media user claimed, "What an evil person to steal someone else's catchphrase and trademark it." Someone else said, "Who's this Jefferson bates?! He should come outside we just wanna talk."