Rihanna Replaces 'Iconic' IG Profile Picture With Fenty Beauty Product After 10 Years

Many social users have been mourning the removal of the stick figure doodle representing the singer, with one writing, 'RIP to Rihanna's avi, gone but never forgotten.'

AceShowbiz - Rihanna has changed her "iconic" Instagram profile picture. Having used a simple stick figure doodle representing herself for ten years, the "Work" hitmaker replaced it with a Fenty Beauty product that matches the official brand account's profile picture.

The doodle dates back to 2014. Now, it has been changed to a picture that shows her "alter-ego" figure holding her newest edition to the Fenty Beauty line: the Soft'Lit luminous foundation.

Fans have since reacted to the change. One in particular wrote, RIP to Rihanna's avi, gone but never forgotten." Another added, "Rest in peace to Rihanna's iconic Profile . Gone but will forever be missed."

A third chimed in, "rihanna changing her iconic instagram pfp to a fenty product… now this is where we draw the line." Someone else lamented, "Rihanna just changed her iconic profile pic to a fenty beauty product… we're NEVER getting new music." A different user, meanwhile, questioned, "WHAT TF AM I SUPPOSED TO DO WITH THIS TATTOO NOW [crying emojis]?" alongside a picture of the ink.

This arrived after Rihanna made a return to the footwear scene with the PUMA partnership. Earlier this month, she made a striking appearance at the launch of her new Fenty x PUMA PUMA collaboration in London, which featured the debut of the Fenty X Puma Puma Creeper Phatty Earth Tone sneakers.

The collaboration garnered major excitement within the company. Bob Philion, president and CEO of Puma North America, said, "She moves culture, sets trends and she certainly can move our business. Fenty is stronger now than it was when she was with us before."

The Fenty x PUMA PUMA Avanti launches worldwide on Puma.com on September 15. A second drop will follow in the fall. The label has several more product launches in the pipeline, ensuring that Rihanna's partnership with PUMA is back with a vengeance.

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