Leigh-Anne Pinnock Falls Into Debt to Keep Her Company Afloat

The Little Mix singer reportedly has to take loans in order to keep her swimwear business, roughly four years after launching the fashion brand, In a Seashell.

AceShowbiz - Leigh-Anne Pinnock's bikini business has reportedly amassed £116,000 in debt. The Little Mix singer launched Pure and Obsession Ltd. with friend Gabrielle Urquhart in 2018 to help handle the income from her In a Seashell swimwear brand.

Companies House documents show its debts have increased by £56,000 over the past year, according to The Sun newspaper's Bizarre column. The business partners have reportedly been able to keep the company afloat with both an interest free loan of £137,250, and a £19,000 bank loan.

The 32-year-old star previously explained she decided to fund the brand herself to help her retain "complete control." Back in 2019, she told Glamour magazine, "It's so expensive to launch your own brand too, I didn't realise at first how much money you had to put into it as well, it takes a lot. I funded it myself as I wanted complete control. I didn't want to do it for a brand, I wanted to do my own thing, that was really important."

At the time, Leigh-Anne also revealed she wanted to pursue her fashion goals further with the idea of creating her own line when she has more experience. She added, "I have honestly loved fashion from the beginning so to actually have my own line, my own swimwear feels like a dream – I can't tell you how excited I am! Swimwear is the beginning. I 100 percent want my own fashion line, too. But let's tackle the swimwear first!"

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