AceShowbiz - KSI is adamant to keep his relationship "very private." The 30-year-old influencer and celebrity boxer has not divulged the identity of his partner, and he admitted he prefers to "keep things quiet" when it comes to their personal lives.

"For me, I keep my private things very, very private. I have a girlfriend and she's very private, we keep things quiet... Whenever I spend time with her, it's all about her. Even with my family, I like to do things privately and it's just making sure that whenever I need to be out in the public eye," he said on UK breakfast show "Good Morning Britain".

The Prime energy drink co-founder - who launched the brand with fellow social media star Logan Paul - revealed his family keep him grounded and refuse to let him get carried away with fame. He added, "Friends and family, they all just ground me. They always make fun of me, they always tell me, 'You might be doing this, but you're still just a normal guy.' I see myself as a normal guy, who has been thrown into these crazy situations."

Elsewhere in the interview on the ITV programme, KSI - whose real name is Olajide Olayinka Williams Olatunji - also weighed in on the huge popularity of Prime, and how the company has struggled to keep with the demand. He said, "We tried to make enough and the demand was just too high!' "

"I remember I was in the group chat with Logan and everyone else, being like 'We've released it in the UK… Oh, it's already sold out!' There's actually a Twitter page called Prime Tracker where people are actually using that to try and find Prime in certain areas in England, which is the extent that people are going to, to find Prime."