AceShowbiz - Drake is already in his "For All the Dogs" era amid his ongoing "It's All a Blur Tour". The Canadian superstar has been spotted wearing a bizarre dog mask ahead of his latest concert in New York City as he has started a campaign for his upcoming studio album.

On Thursday, July 20, the 36-year-old musician completely hid his face under the full-headed rottweiler mask as he left his hotel. The rapper carried a drink from the hotel entrance to his vehicle as he headed to the Barclays Center, where he was going to perform on Thursday night as part of his joint tour with 21 Savage to promote their album "Her Loss".

The "In My Feelings" hitmaker stepped out of his hotel donning a New York Yankees jersey over a white T-shirt teamed with great sweats and brown sneakers. He also wore gold chains and kept one of his hands in his pocket as he confidently made his way out of the hotel.

Drake first teased his upcoming new album "For All the Dogs" last month after releasing his poetry book called "Titles Ruin Everything: A Stream Of Consciousness By Kenza Samir & Aubrey Graham" on June 24. "I made an album to go with the book," he said in a note, just hours after the book was released. "They say they miss the old Drake girl don't tempt me. FOR ALL THE DOGS."

The "In My Feelings" hitmaker also posted a video of himself wearing a sweatshirt that featured the same dogs used in his ad to promote his new poetry book. In the clip, he can be heard singing along to Kanye West's "College Dropout" single "Through the Wire" in a bathroom while dancing and flexing his watch.

Drake and 21 Savage kicked off their joint tour in Chicago on July 5 after it was initially scheduled to start on June 29, in Memphis. The Memphis show will now take place on August 6, while a July 1 show in Columbus, Ohio, has been rescheduled for October 9. Drake's representative at OVO Sound explained that the delay was due to singer H.E.R.'s official DJ and the tour DJ, DJ Prince, having health complications with cancer.