AceShowbiz - James Bond bosses are reportedly set to lose up to $50 million (£38 million) after pushing the release date of their latest movie "No Time to Die".
It was announced on Thursday (March 05) that the scheduled U.K., U.S. and international release dates in April had been pushed back until November due to the global coronavirus spread and the likelihood that the pandemic would lead to cinemas being closed or, at least, attendance being significantly reduced.
And it's now been reported that the delay in release could lead to a million-dollar loss for MGM, the studio behind the film.
According to The Hollywood Reporter, MGM can expect to say goodbye to between $30 million (£22.7 million) and $50 million thanks to the postponement.
This stems largely from a costly marketing campaign already being run, including a trailer spot at the Super Bowl which is reported to have cost $4.5 million (£3.4 million).
However, editors at the publication insist if movie bosses hadn't pushed the date, and went ahead with the April releases, they could have lost an estimated $300 million (£227 million) - around 30 per cent of the predicted $1 billion (£76 million) global box office intake.