AceShowbiz - Mark Ruffalo received some unexpected praise from Marvel boss Kevin Feige after accidentally live-streaming the premiere of "Thor: Ragnarok", because he thought it was a "genius" marketing ploy.
The "Avengers: Endgame" star was attending a special preview screening of the superhero film in Los Angeles back in October, 2017 when he inadvertently left his smartphone on after using the Instagram Live app - and leaked audio from the first 10 minutes of the blockbuster to his followers.
At the time, Ruffalo, who plays the Incredible Hulk in the Marvel Cinematic Universe, blamed his inexperience with modern technology for the blunder, which initially landed him in trouble with movie chiefs.
"I got yelled at for that," Ruffalo recalled on U.S. breakfast show "Good Morning America". "I got a call from Kevin Feige, like, 'Hey, what's going on? What are you doing?' "
"I'm like, 'I didn't know how to work my phone... I did not turn it off.' "
However, Feige soon changed his tune after realising how much the story was being picked up in the media.
The actor continued, "Then the next day I saw him and he was like, 'That was genius! We got more press from that than the whole premiere!' "