Kendrick Lamar and Rihanna Make a Perfect Match in Alluring 'Loyalty' Video


Kendrick Lamar and Rihanna Make a Perfect Match in Alluring 'Loyalty' Video


The 'Alright' spitter and the 'Umbrella' songstress show off their perfect chemistry as they go through a dangerous journey together in the compelling visuals.
It's here! Kendrick Lamar has released the highly-anticipated music video for his collaboration with Rihanna, "Loyalty", and fans are freaking out. The clip perfectly captures their chemistry as they go through a series of adventures together against all odds.

Channeling their inner Bonnie and Clyde, Rih and Kendrick are drawn into a dangerous world. In one scene, the Compton rapper is seen fighting over the Barbadian beauty, while in another, he holds on to her dangling body from the top of a skyscraper. The two are later involved in a mob, before the video ends with the earth swallowing them whole.



The visuals for "Loyalty" follows up a string of compelling music videos for "Humble", "DNA" and "Element" off Kendrick's latest studio effort "DAMN". The 29-year-old rapper is currently hitting the road in support of the double-platinum album.

Kendrick previously talked about what it was like to work with Rihanna. "I've always wanted to work with Rihanna. I love everything about her, her artistry, how she represents women to not only be themselves but to express themselves the way she expresses herself through music and how she carries herself," he said, before adding, "I did the record and immediately, her name popped up. Reached out, we locked in a studio, and made it happen."


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