The 'Spring Day' hitmakers also unveil new logos for the group and their fans that represent the members walking through the door from the present toward a better future.
- Jul 5, 2017
AceShowbiz - Bangtan Boys a.k.a. BTS has changed the group's official acronym to Beyond the Scene. BTS was previously an acronym for Bulletproof Boyscouts in English, but it has been decided that the "Fire" hitmakers will use a new name. However, they will still be called Bangtan Sonyeondan, which translates to bulletproof boyscouts, in Korea.
Besides a new English name, BTS also reveals new logos for the group and ARMY, the group's fandom. An introduction video to the new logo has been uploaded to BTS' official YouTube channel. The video sees a logo which resembles an opened door and a logo which resembles a closed door. Rap Monster can be heard saying, "Beyond the scene. BTS," at the end of the video.
The new brand identity means BTS protecting youths from prejudice. The new logos represent the members walking through the doors from the present towards an improved future. The designs show ARMY meeting BTS at the doors.
One of the members has taken to Twitter to express his excitement for the new name and logos. "I really like the new BI [Brand Identity]. I was so excited that I wanted to show you guys even a day earlier. It makes me feel good because it’s an image that connects us and ARMY into one!!" the member writes.
Fans are very surprised, but happy with the new changes. "I'M GETTING THIS TATTOED ON MY FOREHEAD YALL CAN'T STOP ME," @AttackOnYoonmin tweets, to which @JokerSensei4k responds, "STOP YOU??? SHOOT I'LL JOIN YOU!!!" @seokgenes writes, "Seriously, nice job," alongside photos of the old and new logos.
I'MGETTING THIS TATTOED ON MY FOREHEAD YALL CAN'T STOP ME pic.twitter.com/0qOU3L2mDa
— NAM (@AttackOnYoonmin) July 5, 2017
STOP YOU??? SHOOT I'LL JOIN YOU!!!
— Joker Sensei 🐤 (@JokerSensei4k) July 5, 2017
seriously, nice job pic.twitter.com/M7oEz61ftA
— sam 🍝 (@seokgenes) July 5, 2017
