The darkly funny series will be available for streaming on the micro-blogging site one hour after the TV premiere, which is set on June 11 at 9 P.M. on TNT.
- June 8, 2017
AceShowbiz -
TNT has a way to make everyone watch their new drama "Claws". The network has announced that the Niecy Nash-starring series will be available for streaming on Twitter after its TV premiere.
"Can't watch #ClawsTNT on @tntdrama?" tweets the series' official Twitter account. "We're taking walk-ins with a livestream of the premiere on https://claws.twitter.com on June 11 at 10/9c!" it further announces. It marks the second collaboration between Turner and Twitter, after Turner previously used similar tactic for Samantha Bee's "Not the White House Correspondents' Dinner" back in April.
Can't watch #ClawsTNT on @tntdrama? We're taking walk-ins with a livestream of the premiere on https://t.co/so06iMIM09 on June 11 at 10/9c!
— Claws (@ClawsTNT) June 7, 2017
"As we saw with our 'Full Frontal with Samantha Bee' special in April, a streaming encore on Twitter has the power to reach new audiences and catch the attention of viewers who might not otherwise have sampled our show," says Michael Engleman, executive vice president of entertainment marketing and brand innovation, in a statement. Engleman continues, "By giving viewers the opportunity to watch the premiere episode of 'Claws' on Twitter, we're helping this terrific series build a strong fan base across the entirety of the season, and we're establishing a meaningful connection with those fans through social media engagement."
"Claws" cast includes Nash, Carrie Preston, Jenn Lyon, Judy Reyes and Karrueche Tran as manicurists at a Central Florida nail salon that is far more than meets the eye. The darkly funny series is set to premiere on Sunday, June 11 at 9 P.M. on TNT.
