The album, which is exclusively available on Tidal, has reportedly doubled the service's subscriber base from 1 million users to 2.5 million.
- Feb 24, 2016
AceShowbiz - Jay-Z owes Kanye West a big thank you. According to TMZ, Hov's Tidal has gained significant sales increase since 'Ye exclusively released his latest album, "The Life of Pablo", on the streaming service.
The site reports that the LP has been streamed more than 100 million times since it was made available on Tidal two weeks ago. That's a record for the service, which has also offered exclusive contents by Beyonce Knowles, Rihanna and Madonna in the past.
Additionally, the album is said to have doubled Tidal's subscriber base from 1 million users to 2.5 million. The new subscribers reportedly could eventually add up to at least $15 million in additional revenue.
"The Life of Pablo" was debuted during Kanye's Yeezy 3 fashion show at New York's Madison Square Garden earlier this month. It hit Tidal a few days later. The rapper previously said on Twitter that the album would never be on sale and wouldn't stream on other services. However, the same TMZ article mentions that the project may see a physical release due to its success.
