Travel company Kuoni and The Co-operative Group want to have their ads removed from the start of RiRi's visuals on Vevo because of its explicit theme.
- July 8, 2015
AceShowbiz -
Two companies stopped their support for Rihanna's "B**ch Better Have My Money" music video due to violence and nudity featured in it. Travel company Kuoni and The Co-operative Group have demanded to have their ads removed from the start of the controversial visuals on Vevo.
Kuoni was the first to announce they would stop their ad from appearing in the video, saying they had a policy of not advertising alongside explicit content. Meanwhile, a spokesman for The Co-op explained, "This is certainly not something we would ever wish to be associated with. We are seeking to have the advert removed."
A rep for Vevo has commented on the two companies' withdrawal, "We respect the wishes of our advertisers and we will not run their adverts against any material which they deem to be inappropriate to their brand."
Rihanna's newest music video was released online through Vevo last week. Co-directed by the Bajan singer herself, it sees her kidnapping a blonde woman and torturing her as she seeks revenge against the lady's husband, RiRi's corrupt accountant. The NSFW video garnered negative reactions from numerous fans.
