Justin Timberlake Turns Into Lime in Tequila Ad

Celebrity

The video shows the husband of Jessica Biel as lime-headed Rick 'Sour' Vane who recalls how he turns from hero to zero.

May 5, 2015

AceShowbiz -

Justin Timberlake goes green, literally, in a new ad for his tequila brand Sauza 901. The singer/actor portrays Rick "Sour" Vane who sits poolside and recalls the time when lime was a popular condiment and became a rockstar at every party.

"And then Sour 901 comes out and it's like we don't even exist. That was the beginning of the end. I hit rock bottom. I think that's the worst I've ever been in my life," the lime-headed Vane says. "I'm so sorry… #NoLimesNeeded," he also tweets.

In another video, Justin Timberlake appears as himself as he explains the importance of lime in the drink. It's described as "an incredibly smooth, finely crafted, triple distilled spirit created by two partners with a shared passion for premium tequila."

Editors' Pick

I'm so sorry... https://t.co/HiTR2RY6JM #NoLimesNeeded https://t.co/H8y5oGhudh
— Justin Timberlake (@jtimberlake) May 4, 2015

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