Yahoo announces 'Ultimate DJ', which is executive produced by Cowell, as part of its efforts to expand its live content and scripted programming.
- April 28, 2015
AceShowbiz -
Yahoo is teaming up with Simon Cowell to launch a new music competition series. The tech giant announced a slew of original programmings at its NewFronts presentation Monday, April 27, including live electronic-music competition series "Ultimate DJ" from Cowell's banner Syco Entertainment.
"Electronic music is one of the most important genres around the world and we want to respect what's happening around the world," Cowell said during the presentation at Manhattan's Lincoln Center.
Executive produced by the former "American Idol" judge, "Ultimate DJ" will let viewers participate by casting their votes via Tumblr. The winner will be crowned the Ultimate DJ and be offered an opportunity to headline a major Electronic Music festival and a record contract with Ultra Records & Sony Music.
The new music competition series is part of Yahoo's goal to add the number of live content, including music concerts, and scripted programming. The company also announced global daily series "Yahoo News Live" with Katie Couric as the anchor.
The new scripted series, meanwhile, include "The Pursuit", which is described as a "21st century take on 'Friends'." It joins cult comedy "Community", which is revived for its sixth season by the digital company.
