Rihanna, Jay-Z, and Kanye West are teaming up to launch their own signature fragrances, the payment of which will be given in form of royalties and profit sharing instead of cash.
- April 9, 2009
AceShowbiz -
Moving on from the on-going assault case involving her and Chris Brown, Rihanna has secured a major deal to launch signature scents. She and fellow music stars, Kanye West and Jay-Z, have all inked fragrance deal with Jay-Z's licensing company Iconic Fragrances, which has produced Paris Hilton and Jessica Simpson's scents among others. The threesome reportedly will be joined by a yet-to-be-announced "well-established female artist".
Rihanna and Kanye, as reported by People, will launch their signature scents in the summer of 2010. Jay-Z, meanwhile, will work together with the not-yet-identified star to launch their fragrance some time the following year. What make the stars' partnership extraordinary is that instead of receiving cash, they will receive payment in royalties, profit sharing and Parlux stocks.
"We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands," Jay-Z says in a statement when making comment on the partnership. Parlux's CEO Neil Katz chimes in, "We are extremely excited to begin work on our projects with Rihanna and Kanye West. Each is an extremely highly regarded celebrity at the top of his or her profession who is undoubtedly going to make an indelible impression in the fragrance industry, just as each has done in the entertainment world."
