Using an advanced technology of data and no cameras whatsoever, Radiohead release a unique clip in 3D format that has never been used for a music video before.
- July 16, 2008
AceShowbiz -
Always advance in being different, Radiohead have premiered via Google a music video that uses no cameras or lights in its production. The new video is made for "House of Cards", one of the tracks found in their latest release, "In Rainbows".
Instead of using cameras and lights, they use lasers as well as computer data that result in 3D images. Since the song is about a man asking a woman to leave her dead marriage, the image created is set in the most blatant mood. "I liked the idea of making a video of human beings and real life and time without using any cameras, just lasers, so there are just mathematical points - and how strangely emotional it ended up being," vocalist Thom Yorke explained on the concept.
Along with the unique video comes a data that can be altered by anyone interested in making their own version of the video. Released under Creative Commons Attribution-Noncommercial-Share Alike 3.0 license, the data was directed by James Frost, and the technology was handled by Aaron Koblin. The premiere on Google is also accompanied by the making of the video which footage can also be seen below. "I always like the idea of using technology in a way that it wasn't meant to be used, the struggle to get your head around what you can do with it," Yorke added in a statement.
"House of Cards" was released in late June as the latest promotional single of "Rainbows" along with "Bodysnatchers". Radiohead made a controversy when they released the album for free download on their website the end of last year, breaking the traditional way of releasing a piece of work.
"House of Cards" Video Premiere:
The Making of "House of Cards":
