AceShowbiz -

Forming a new production company at Universal called Electric Dynamite, "The School of Rock" star Jack Black is marking its establishment with a new film project. The funnyman has been confirmed to take Universal's "In College Football, Big Paydays for Humiliation" under his company's banner, Variety has reported.

Based on Pete Thamel's article of the same title placed in the New York Times, pic will present a story about universities that draw big bucks through serving up their mediocre teams to get crushed by powerhouse nationally ranked teams. No director attached yet, but it is said that Black will not take any parts in the project aside from producing.

A member of the famous Frat Pack alongside Owen Wilson and Ben Stiller, among others, Black previously owned a production company called Black & White that he ran with screenwriter Mike White. Its latest production is "Nacho Libre" which he also starred in.