AceShowbiz -

Actress Demi Moore seems to get affected by her given name Demetria, which actually is the 1960s cosmetic line, that she decided to start one of her own. The beauty is reportedly in negotiations to launch a new line of holistic beauty products.

Moore has teamed up with Jo Strettell, a make-up artist, and skin care specialist Terri Lawton to launch her new range of thoughtful products. She says, "I really want it to be more about us, as women, coming together. I had a very young mother and she was a little wacky. My name came from a make-up - that's where she saw it. She was always a little wild, but she never went a day without washing her face and using a little moisturizer."