If "The Devil Wears Prada" were a reality show, it would be "Stylista". Eleven aspiring fashion enthusiasts vie for a much-coveted editorial job with Elle magazine. They work as assistants to Elle's fashion news director, Anne Slowey, a demanding but well-respected fashion icon. The competitors will carry out an assistant task and a fashion editorial assignment in each episode. .
Each week, in consultation with Elle's creative director, Joe Zee, Anne fires one person, until the last assistant standing gets "promoted" to the coveted real-life job opportunity. The grand prize includes a paid editorial position at Elle, a paid lease on a great apartment in Manhattan, and a clothing allowance at H&M, all for one year, valued at $100,000.