Set in the 1970s, this sharp and witty comedy follows a young, idealistic feminist writer named Joyce, played by Ophelia Lovibond, who is desperate to launch a magazine that tackles serious issues for women. Her plans hit a dead end until she partners with a brash, low-rent pornographer named Doug, portrayed by Jake Johnson. Together, they create an unlikely and groundbreaking publication: the first erotic magazine for women, a venture that blends intellectual articles with tasteful nude male centrefolds. The series chronicles the chaotic and often hilarious clash between Joyce's high-minded activism and Doug's crass commercial instincts. As they assemble a motley crew of staff, the show explores themes of feminism, sexuality, and the battle for equality in a male-dominated world, all while maintaining a breezy, period-specific atmosphere that balances social commentary with laugh-out-loud moments of friction and unexpected camaraderie.