Lavon's (Cress Williams) big plans of making BlueBell a Spring Break destination hits a roadblock when the competing town tries to lure the partiers away. With the help of Ruby Jeffries (guest star Golden Brooks), Lavon creates a competition that is bound to attract some attention. Eager to join in some much-deserved fun, Zoe (Rachel Bilson) agrees to give partying a try with Jonah (guest star Travis Van Winkle), but seeing them together makes George (Scott Porter) jealous. Wade (Wilson Bethel) and Lemon (Jaime King) decide to compete in Lavon's contest in order to win the grand prize to buy the Rammer Jammer, which they have learned is for sale. Meanwhile, Brick (Tim Matheson) has been acting odd and when everyone begins to notice they force him to seek treatment.