AceShowbiz - Spider-Man: Brand New Day has shattered records with its promotional partner campaign reaching a worldwide media value of $309 million, Superherohype reports. This milestone establishes a new benchmark in Hollywood, surpassing Sony’s previous high of $288 million set by the 2019 Spider-Man sequel Far From Home.

Deadline also highlighted that this achievement marks the largest promotional partner campaign value ever recorded in the film industry. Unlike other studios, Sony’s reported $309 million figure excludes licensing partner revenues since Disney retains the licensing and merchandise rights for the Spider-Man franchise. The campaign’s expansive reach was fueled by 165 brands worldwide, supporting a multi-demographic approach that spans children to senior audiences, as Sony’s EVP of Brand Strategy & Global Partnerships Jeffrey Godsick outlined. Additionally, Deadline noted that the campaign’s social media presence is unprecedented, boasting a reach of 2.86 billion across major platforms such as TikTok, YouTube, Facebook, X, and Instagram, outpacing records previously held by Avengers: Endgame and Avengers: Infinity War.

Spider-Man: Brand New Day was released on July 29, 2026, and is directed by Destin Daniel Cretton as a Marvel Studios co-production. The film stars Tom Holland and Zendaya, and it is expected to have a global opening weekend gross of approximately $470 million. AceShowbiz has previously covered various aspects of the film’s marketing, including new promos revealing action sequences and character developments.

This record-breaking promotional campaign underscores Sony’s strategic success in maximizing Spider-Man: Brand New Day’s global visibility ahead of its release. By leveraging a vast network of brand partnerships and a social media strategy that far exceeds typical superhero title campaigns, Sony has set a new standard for film marketing impact in the competitive Hollywood landscape.

This article is based on reporting originally published by Superherohype.