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Supergirl Box Office Struggles as Total Earnings Fall Short of Costs
TMDb/Supergirl Jaroonsak
Movie

The DC Universe film Supergirl opened to a $37.1 million debut in North America and is projected to finish its global theatrical run with total earnings between $200 million and $210 million.

AceShowbiz - The DC Universe film Supergirl opened to a $37.1 million debut in North America and is projected to finish its global theatrical run with total earnings between $200 million and $210 million. Despite this, the movie faces a significant financial shortfall against its combined production and marketing budget of $290 million.

Warner Bros. and DC invested $170 million producing the superhero action film and spent an additional $120 million on marketing efforts. Given typical revenue splits with theaters, Supergirl would need to surpass $300 million at the box office to break even. Current projections place it well below this threshold, suggesting a loss estimated between $80 million and $120 million for the studio.

Supergirl, directed by Craig Gillespie and starring Milly Alcock, Matthias Schoenaerts, and Jason Momoa, explores a darker origin story for Kara Zor-El. The film’s mixed reception includes a 54% critic score on Rotten Tomatoes, though audience approval is notably higher at 76%. Released on June 26, it faced intense competition in a crowded summer movie season.

This underperformance marks a challenging moment for DC Studios, which launched Supergirl as the second installment in its rebooted franchise following last year’s Superman film. Despite the disappointing box office results, studio leadership has expressed ongoing commitment to their upcoming slate, which includes titles like Clayface, Man of Tomorrow, and a new Justice League movie. The film’s struggle underscores the difficulties DC faces in solidifying its cinematic universe and expanding the appeal of characters like Supergirl at the box office.

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