Dunkin' revives the '90s with a humorous parody of Good Will Hunting, featuring Ben Affleck and an all-star sitcom cast in a nostalgic Dunkin' setting.
- February 9, 2026
AceShowbiz - On Super Bowl Sunday, Dunkin' brought the past to life with a creative twist on
This playful reinterpretation showcases Affleck as a quick-witted South Boston native navigating his way through life and love at a Dunkin' Donuts. The parody, dubbed 'Good Will Dunkin,' is described in the official press release as a “lost pilot” that captures the essence of classic television. It combines elements of nostalgia with the charm of a workplace comedy, all set against the backdrop of a Dunkin' store.
The ensemble cast includes notable figures from popular '90s sitcoms, such as Jennifer Aniston and Matt LeBlanc from Friends, as well as Jason Alexander from Seinfeld. Additional appearances come from Jasmine Guy of A Different World, Alfonso Ribeiro known for his role as Carlton Banks in The Fresh Prince of Bel-Air, and Jaleel White, famously recognized as Steve Urkel from Family Matters. The legendary Ted Danson, known for his role as Sam Malone in Cheers, also joins the fun along with a surprise cameo by football star Tom Brady.
According to Dunkin', the campaign draws on the brand's Boston roots and Affleck's enduring affection for the coffee chain. It highlights the theme of extraordinary moments hiding in plain sight, paralleling the journey of finding the perfect iced coffee. Ultimately, 'Good Will Dunkin' seamlessly blends two cherished aspects of the '90s: beloved sitcoms and the comforting ritual of a Dunkin' coffee run, creating an experience that feels both nostalgic and delightfully innovative.
For a closer look at this entertaining tribute, be sure to check out the extended cut below: