Kanye West's latest Instagram rant leads Adidas to remove all references to Yeezy products from their official website, signaling a complete severance of ties with the rapper.
- Jan 10, 2025
AceShowbiz - Adidas conceded after Kanye West called out the company for still using him for profit despite the termination of their partnership.
Kanye reignited feud with Adidas on Tuesday, January 7 when the rapper accused the brand of promoting his Yeezy designs despite their severed partnership. He demanded that Adidas cease these actions, stating, "Stop doing your moves to hold me back. Our partnership is done."
Adidas promptly responded by removing all references to Yeezy products from their website. This includes news articles, images, and any mention of Kanye West's designs. The brand had previously announced that it would completely sever ties with Yeezy by 2025.
Adidas CEO Bjorn Gulden has expressed a desire to put the drama behind them, stating that there are "no more open issues" and "no money going either way."
Despite their lucrative collaboration, the relationship between Kanye and Adidas has been strained since his anti-Semitic remarks in 2022, which led to Adidas terminating their collaboration.
Kanye has been trashing the brand ever since and calling them the "worst divorce in sneaker history."
