AceShowbiz - Larry Auerbach, a legendary agent at William Morris Agency (WMA) and former Dean of the USC Film School, passed away on November 23 at his home in Beverly Hills. He was 95 years old.

Auerbach spent an impressive 47 years at WMA, beginning his tenure as a part-time sweeper at the age of 15. Rising through the ranks, he became the youngest agent in the agency's history at just 19. He gained renown as "the man with the golden Rolodex," securing Elvis Presley's first TV appearance and representing iconic entertainers such as Aretha Franklin, Sam Cooke, and Sammy Davis Jr.

Auerbach's contributions to WMA were significant. He launched the agency's rock music department and later became the head of the motion picture division in New York. Under his leadership, WMA brought forth notable films like "The French Connection," "In the Heat of the Night," "Fiddler on The Roof," "Moonstruck," and "Last Tango in Paris." After relocating to Los Angeles, Auerbach assumed leadership of the television department, overseeing shows like "The Patty Duke Show", "That Girl," "The Mod Squad" and "Chico and the Man".

In 1992, Auerbach joined the USC School of Cinematic Arts as the Executive Director and Associate Dean of Student Industry Relations. He dedicated the next 25 years to connecting students with professionals in the film and television industries. Through his expertise and mentorship, Auerbach played a pivotal role in shaping the careers of numerous graduates.

"He was a friend and valued mentor, loved by us all," said Elizabeth M. Daley, Dean of the USC School of Cinematic Arts. "His spirit will infuse the school long into the future. He cared about each and every one who walked through his door."

Auerbach retired from USC in 2018, leaving behind an indelible mark on the institution. He had the opportunity to share his experiences in a 2003 interview with the Television Academy, discussing his time at both WMA and USC.

Larry Auerbach was born and raised in Brooklyn, New York. He was survived by his three sons, David, Bruce, and Stephen, and their families, including grandchildren and a great-granddaughter. His wife of 56 years, Carole, predeceased him in 2010.