Channing Tatum Blames Streamers for Movie's Exponential Marketing Budget

Amid the rise of streaming services, the 'Magic Mike' actor insists 'spending exponentially more money to sell a movie than actually make' it doesn't make sense.

AceShowbiz - Channing Tatum is nervous about the impact that streaming will have on the film industry. The 43-year-old actor has starred in movies released in the wake of the pandemic - such as "Dog" and "Magic Mike's Last Dance" - but is concerned about the effect streamers are going to have on the quality of storytelling.

"The movie industry is just changing so much. It's a different era now and it's just getting crazier with the streamers. I do fear a little for the storytelling of it all. I think there will be less good storytelling and a lot more product out there," Channing told Forbes.

The star explained that the rise of streaming has even impacted theatrical releases as his 2015 movie "Magic Mike XXL" was forced to have a marketing budget that exceeded the production budget.

Tatum said, "We made 'Magic Mike 2' for $12 million and they spent $60-70 million dollars to sell it. So, we're spending exponentially more money to sell a movie than actually make the thing for you. That should be the other way around."

"We could be spending the money on the thing that the viewer is actually going to get to see and now it's just who can create the most noise to break through the cataclysmic wave of content coming out every single day."

The Hollywood hunk also confirmed that he has no plans to return as Michael Lane in the "m=Magic Mike]" franchise. Channing told People, "I am done. We did it all. We chewed all the meat off the bone on that one. There's nothing left to do."

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