In the music video, which is directed by Eliel Ford, the 25-year-old rap star can be seen hanging out with his friends and enjoying a barbecue with his family.

AceShowbiz - Jack Harlow lets everyone know that he's proud of his hometown. The "Industry Baby" hitmaker travels back to Louisville in a music video for one of his new tracks, "They Don't Love It".

Helmed by Eliel Ford, the visuals shows the 25-year-old hanging out with his friends and enjoying a barbecue with his family. The clip also displays the emcee stopping by his old elementary, junior high, and high schools.

"Surrounded by family, I'm not with other people/ They say I got my pops' demeanor and mother's features/ The Garden still Private as ever, the gang thrivin' together," he raps. "Ya boy's strivin' to be the most dominant ever/ The hardest white boy since the one who rapped about vomit and sweaters/ And hold the comments 'cause I promise you I'm honestly better than whoever came to your head right then."

"They Don't Love It" appears on Jack's new album, "Jackman". Arriving on April 28, the project includes 9 other songs such as, "Common Ground", "Ambitious", "Is That Ight?", "Gang Gang Gang", "Denver", "No Enhancers", "It Can't Be", "Blame on Me" ft. Gray Hawken as well as "Questions".

Jack announced the new album on Wednesday. At that time, he shared a shirtless photo of himself on Instagram and Twitter in which he stood in front of trash cans in an alley. He simply captioned it, "Jackman. My new album. Out this Friday 4/28."

"Jackman" is a follow-up to Jack's sophomore album, "Come Home the Kids Miss You". Dropped in May 2022, the project has 15 tracks in total. One of them is "First Class", which became his second No. 1 on the Hot 100 and first to debut atop the chart.

Aside from music, Jack is keeping himself busy with his first film. The Kentucky native will appear in the upcoming reboot of "White Men Can't Jump", which will hit Hulu on May 19.

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