AceShowbiz - Peloton bike was among those who were affected by the shocking death of a major character on "And Just Like That...". Shortly after the "Sex and the City" reboot debuted, the company issued a statement regarding the matter as the death upset most fans.
SPOILER ALERT! In the premiere episode, fans were forced to say good bye to Mr. Big (Chris Noth). He shockingly died from heart attack after working out on the at-home stationary bicycle from Peloton. Not only affecting fans, the death also hurt Peloton as its stock dropped.
Dr. Suzanne Steinbaum, a member of Peloton's health and wellness advisory council and a preventative cardiologist, told Los Angeles Times in a statement that she's "sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack." However, she made it clear that exercising on a Peloton had little to do with his death.
"Mr. Big lived what many would call an extravagant lifestyle - including cocktails, cigars, and big steaks - and was at serious risk as he had a previous cardiac event in Season 6," the statement continued. Additionally, Big had a "routine" heart procedure in the 11th episode.
Steinbaum explained, "More than 80 percent of all cardiac-related deaths are preventable through lifestyle, diet and exercise modifications. And while 25 percent of heart attacks each year are in patients who already had one (like Mr. Big), even then they are very, very treatable. The lesson here is, KNOW YOUR NUMBERS! It's always important to talk to your doctor, get tested, and have a healthy prevention strategy. The good news is Peloton helps you track heart rate while you ride, so you can do it safely."
To be fair, Miranda (Cynthia Nixon) defended the bike when her husband Steve questions Big's death on the bike. "He was on that bike for over a thousand rides. He got the OK from his cardiologist. Exercise is good for the heart," Miranda explained.
In a statement to Bloomberg, a spokesman of Peloton revealed that the company knew its product would be used in the show, though it didn't not know exactly how. Meanwhile, analysts at BMO Capital Markets told Bloomberg, "Although unlikely to impact sales, it does question whether [Peloton] is losing degrees of control over its storytelling, perhaps its greatest achievement to date."